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Research: Trend Analysis

Controversies around Checkouts

A PR agency is looking into moves by various retailers to ban sweets from checkout areas. The agency’s retail client are considering their options; as usual, time is short – a large contract is at stake for the agency. The debate about the issue is complex and plays out in very different ways across major European countries.

NIMIRUM supports the agency by assessing the impact of the debate on the consumer and investigating the profile of major debate stakeholders as well as the views of parents and other interest groups. NIMIRUM delivers, within three days, a clear research dossier to the agency, consisting of fifteen pages, and containing all critical market developments. The ability to look beyond national borders is crucial.

The agency receives four scenarios about the future of checkout areas, each rated in terms of its probability and impact. The agency’s owner is able to make a convincing presentation to his clients. He impresses them with his expertise and innovative recommendations. The agency’s revenue does well!

We provide important comprehensive research findings on your topic, at a glance. Dossiers range from 10 to 100 pages. Reports are written by experts in clear terms and derived from the most relevant sources. Dossiers are available in both English and German as standard.

Are you principally seeking recommendations for a plan of action? We will present our research results and expert advice in a concise manner, putting the most important findings together into a formal presentation. We are happy to work with your templates and cooperate with selected graphic designers. Presentations are in English or German as standard.

We moderate direct contact with experts, by phone or in-house and we assemble a dedicated panel of experts tailored for your organisation. We provide a 360° view of future opportunities and risks in your global market environments. A particular strength of NIMIRUM is the interpretation of debates in the wider public sphere. Sessions are bookable on an hourly or daily basis, in English or German.

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