Personal Message to Customers?

Internationalisation: Transcreation

Friendly Messages for International Customers

A big player in the cosmetics industry would like some elements of their corporate communications to be updated – without, however, having to embark on a full-scale redesign. It is also not the message that needs an update but rather the way the company’s clients are addressed. A few more personal touches are needed.

The sticky point is what “personal” means in different target markets. The company is represented in the majority of markets in Europe as well as in the United States, Canada, Brazil – and in some Asian markets.

In order for the project to remain manageable and yet still achieve the desired results, we select sample sentences to be tested internationally. Our team of country experts evaluate different versions of the sentences with the new customer address in each country, and prepare a set of model wordings. The results can be used immediately and be continually adapted.

The outcome of our work is a new wording guide suitable for over 20 geographical regions, which serves as a practical basis for the company‘s internal and external communications.

Are you principally seeking recommendations for a plan of action? We will present our research results and expert advice in a concise manner, putting the most important findings together into a formal presentation. We are happy to work with your templates and cooperate with selected graphic designers. Presentations are in English or German as standard.

We provide important comprehensive research findings on your topic, at a glance. Dossiers range from 10 to 100 pages. Reports are written by experts in clear terms and derived from the most relevant sources. Dossiers are available in both English and German as standard.

We moderate direct contact with experts, by phone or in-house and we assemble a dedicated panel of experts tailored for your organisation. We provide a 360° view of future opportunities and risks in your global market environments. A particular strength of NIMIRUM is the interpretation of debates in the wider public sphere. Sessions are bookable on an hourly or daily basis, in English or German.

Too little time or too much information?

Rufen Sie uns an!+49 (341) 580 680 73

Give us a call and tell us what you need. In an initial cost-free discussion we’ll talk it through and make a plan.