Cheesy Cheese

Internationalisation: Country Check

Cheese in Nine Countries

The advertising agency, Panama, submits a pitch offer to a food retailer. The proposed campaign is centered around cheese and is to be rolled out in nine different European countries. Time is short, and the pitch needs to include both an overview of market essentials and additional information that shows that Panama has an edge. This is where NIMIRUM comes in.

During the briefing, we work together to develop a list of questions for Germany, France, the UK, Italy, the Netherlands, Austria, Romania, Switzerland and Spain. These range from questions about consumer associations to sales figures.

What Panama needs is an overall picture of the market situation.

In a nine-day turnaround, our country experts work together on the dossier. The report provides key facts, differentiated by country. One thing is clear: cheese remains a staple food throughout Europe. Even seemingly negative terms such as “cheesy” really only indicate that the product is widely used: it is easy to manufacture, and therefore many regions do not regard it as a particularly valuable commodity. However, these sayings do not detract from cheese‘s popularity. Sales figures provide additional proof, with the French still being at the forefront of the market.

Ready for immediate use, the results of our research find their way into a compelling pitch. Panama score a convincing sales win, as 85% of NIMIRUM’s customers do, thanks to our presentation pitch support!

Are you principally seeking recommendations for a plan of action? We will present our research results and expert advice in a concise manner, putting the most important findings together into a formal presentation. We are happy to work with your templates and cooperate with selected graphic designers. Presentations are in English or German as standard.

We provide important comprehensive research findings on your topic, at a glance. Dossiers range from 10 to 100 pages. Reports are written by experts in clear terms and derived from the most relevant sources. Dossiers are available in both English and German as standard.

We moderate direct contact with experts, by phone or in-house and we assemble a dedicated panel of experts tailored for your organisation. We provide a 360° view of future opportunities and risks in your global market environments. A particular strength of NIMIRUM is the interpretation of debates in the wider public sphere. Sessions are bookable on an hourly or daily basis, in English or German.

Too little time or too much information?

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Give us a call and tell us what you need. In an initial cost-free discussion we’ll talk it through and make a plan.